Followers
216k
+11.2% in last 30 days
MEDIA KIT 2026
Zafer Atalay
@atalay_family | Gothenburg, Sweden
Contact: annaatalay@hotmail.com | mzatalay@gmail.com
Turkish-speaking creator based in Sweden, sharing family travel, outdoor lifestyle, sports, education, motivation and entrepreneurship through warm, relatable storytelling.
Sports & ActivitiesTravel & EventsEducationLifestyleOutdoorsFamily & KidsCoaching & MotivationBusiness & Entrepreneurship
30-Day Reach
12.8M
Impressions
20.5M
Audience & Performance
A strong, fast-growing Turkish-speaking community with high recent reach and meaningful audience response. The audience is concentrated in Turkey with a measurable European diaspora — valuable for brands targeting both the domestic Turkish market and Turkish communities abroad.
Followers
216K
+11.2% last 30 days
Engagement
2.4%
Follower Engagement
8.27%
Total Posts
182
Total Impressions
20.5M
Total Engagements
772.1K
30-Day Total Reach
12.8M
Avg Likes
11.1K
Avg Comments
175
Based on Instagram Insights, Mar 25 – Jun 23, 2026 (90 days)
Geography
Turkey86.5%
Azerbaijan3.2%
Germany2.8%
Sweden1.0%
Netherlands0.7%
Cities
Istanbul32.2%
Ankara9.5%
Izmir9.0%
Bursa5.4%
Antalya5.2%
Age
25–3433.2%
35–4432.7%
45–5416.5%
55–647.3%
18–246.0%
65+3.6%
13–170.6%
Gender
Women59.9%
Men40.1%
13.5% of followers are outside Turkey — including diaspora audiences in Germany (2.8%), Sweden (1.0%), and the Netherlands (0.7%). Ideal for brands entering the Turkish market or marketing to Turkish communities in Europe.
Key takeaway
The account combines large-scale reach with personal, family-friendly trust across Turkey and the European diaspora. This makes it suitable for brands that need awareness, emotional storytelling and authentic social proof rather than only one-off impressions.
Content Performance Highlights
Organic content consistently drives strong reach and engagement. These highlights show how family, lifestyle and education themes resonate with a large Turkish-speaking audience.
Collaboration Opportunities
Best-fit collaborations are those that can be shown naturally inside real family life, travel, outdoor activities, education or everyday entrepreneurship.
Sponsored Reels
Native storytelling, product placement, destination highlights and campaign messages.
Instagram Stories
Launch support, event coverage, discount/code promotion, polls and swipe-style CTAs.
Travel & Event Coverage
Before/during/after coverage with real-time stories and post-event review content.
Family & Lifestyle Integration
Warm, everyday product use shown through family routines and practical benefits.
Education / Business Angle
Content around learning, remote work, entrepreneurship and career transformation.